Speaker Profile

Sayonara El Asmar


Banque Misr
Chief Operating Officer

Sayonara's current position is Chief Operations Officer at Banque Misr. She has graduated from faculty of engineering at Cairo university in 1984 and has been Working in the Banking Operations & Information Technology field for the last 34 years. Her Banking experience includes Managing IT departments & implementation of different core banking systems as well as managing operations division handling all type of operations related to individuals & companies, managing automation & process re-engineering projects for optimization of processes as well as optimization of resources utilization to increase operation efficiency, reduce turnaround time & enhance quality of service. Moreover, participating in different merging process and in implementing different Digital Transformation initiatives as well as formalizing & implementing the digital transformation strategy for banking operations.Prior to joining Banque Misr Sayonara has been working as Head of bank Operations & Deputy COO – Credit Agricole Bank Egypt for 13 years & Head of Information Technology department CALYON /CAE subsidiary of Credit Agricole group for 6 years as well as different position in the Information Technology department in Egyptian American Bank a joint venture between American Express Bank & Bank of Alexandria for almost 16 years.

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